If you’re running a business in St. Augustine, it will work to your benefit to have your business and your website listed on Google.
The truth is, getting your business’s website to show up anywhere near the first page of Google is a full-time job, especially if you don’t have any personal experience or foreknowledge of SEO (Search Engine Optimization).
What Is Search Engine Optimization?
Search Engine Optimization involves making adjustments to a website to rank it in a particular search result. Google and the other leading search engine providers set standards for websites that rank in their search engines.
Google tends to lead the industry in overall search market share. Their standards are the ones to which you should be most attentive.
How Do I Rank my Website on Google and the Other Search Engines?
While this is something you can do personally, it could take you dozens or even hundreds of hours to research the standards, figure out how to make appropriate changes to your company’s website, and then implement the changes.
Google frequently changes the ranking factors for websites that want to be ranked on their search engine. Keeping up with all of these changes can be tedious and discouraging.
The ranking your website receives from these search engine providers is based on an algorithm that isn’t shared with the rest of the world. This algorithm is secret and it’s important to Google that it stays that way. After all, search is the primary source of Google’s revenue.
Since this algorithm isn’t shared, SEO is often difficult to understand. The major ranking factors that we do know relate to site performance, appearance of keywords and phrases, visitor engagement (how a visitor behaves when they are on your website), as well as a huge list of technical factors.
Needless to say, search engine optimization is not something you can install on your website. There’s certainly not a magic button you can push. Instead, SEO is all about taking the user to the site that is most likely to have what they need.
Indeed, you can optimize your website yourself, but it probably won’t be easy to handle this on your own. Instead, you could use the services of an SEO company.
What Can an SEO Company Do for Me?
Rather than trying to do the SEO work yourself, working with an SEO company could get you the results you need.
SEO companies specialize in working with all of the factors that signal to Google, Yahoo, and Bing that your website deserves to show up at or near the top of their search pages.
An SEO company can help with elements of your site’s design, page speed, and mobile friendliness. They can also set up an advertising campaign to get you to the top of these search engines immediately.
If your business relies on brick-and-mortar sales, a St. Augustine SEO company could help you get localized search results, which would make you more visible to potential clients in your area.
