The importance of printed marketing materials

Posted by Daniel Lawrence on January, 2017

While online marketing and advertising is extremely important, print materials should not be dismissed as being archaic and ineffective. In fact, California printing companies can help your business stay ahead of your competition with a number of strategies. When used in conjunction with your online efforts, you’ll enjoy higher profit margins while streamlining your marketing strategies. Here are just a few reasons that print advertising is important to the success of your business:

  • Branding: Think of companies like Nike, Coca-Cola and Starbucks; when you mention those names, can you immediately picture their logos and know what it is they sell? That’s the power of branding, and it’s more important than you may realize. It won’t happen overnight, but your business can have the same impact on your customers.

  • Give people information about your business: Brochures, flyers, business cards and other materials will give potential customers the information they need to make a decision on whether or not to purchase your product or service. You can fit a lot of valuable info onto one marketing piece.

  • Longevity: A Tweet or Facebook post can be seen by the masses, but can quickly disappear and be forgotten in just a few hours. Printed marketing pieces stick around for much longer than that. They may sit on someone’s coffee table for a week, or get stuffed in a drawer, where it can be found months later. This is good news for your business – it’s a reminder to people of how you can help them. They may not need your product or services right away, but when they do, all they have to do is pull out your brochure or flyer.

California printing companies can help your business stand out. Whether you hand them out at trade shows, keep some in your car, or give them out at your office, printed materials are powerful tools that can broaden your customer base.

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