Website design is an art, though it’s one that all of the most talented designers agree comes with a checklist of critical elements that must be present to produce an effective visitor-friendly website. Whether you’re in the initial web design planning stages or are giving your site a makeover, these are five elements that shouldn’t be left behind:
1. Plenty of Space
“Crowded” and “cluttered” are two words that no business wants to hear associated with their website. Space is crucial for any website as it:
1. Boosts visual interest
2. Promotes flow and readability
3. Draws a visitor’s eye to key messages and components
2. Simple Search and Navigation Features
Visitors should be able to easily locate and use the search and navigation functions of a website. These functions don’t need to be complex or overly sophisticated – a least on the surface. In fact, the simpler you maintain the search functions on your website, the better.
3. Quick Contact Information
Having your company’s contact information readily visible serves a number of important purposes, from giving visitors a way to quickly access you, to adding legitimacy to your business. A website design company will generally incorporate a “Contact Us” page in one of two ways:
1. In the main navigation bar or header of you website
2. A regularly appearing “Contact Us” form
Many organizations choose to have both options, though the one that you choose will likely depend on your site’s design.
4. An Informative “About Us” Page
The “About Us” page should be about exactly that – about your business. It should quickly tell visitors exactly who you are and what it is that you do, as well as outline additional information such as a brief history of your organization, your goals and philosophies, and customer testimonies. What the page should not be is an advertisement. Keep it simple and to the point. You want to strike that balance between giving enough information to keep a visitor interested and stopping them from becoming bored.
5. A Compelling Value Preposition and CTA
The Nielsen Norman Group released research in 2011 that revealed the dire fact that visitors will remain on a website for 10 seconds or less – that is, unless they have a compelling value preposition (Nielsen Norman Group, 2011). An effective value preposition that has been carefully crafted to draw the interest of your target demographic will add minutes to the amount of time a visitor stays on your site, and having an effective call to action will only further reinforce it. Website design in Los Angeles is, above all else, about building a gateway to action, so make sure that your call to action prompts are clear, obvious, and strong.
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