Product Fulfillment Services and the Online Storefront

Posted by Phineas Gray on November, 2014

As more and more people turn to the internet for their daily shopping, many entrepreneurs are seeing the value of an online component to their physical store. Online stores allow customers worldwide to browse a shop’s stock in an organized, leisurely manner, and are a wonderful compliment to any physical location. However, as the internet’s influence grows, it has become common practice to host storefronts entirely online, with no physical shop to compliment them. While this may have been difficult in the past, the product fulfillment services of today are making it easier for online business owners to grow, interact with customers, and make sure products get wherever they need to be.

Product Fulfillment Services and Growth

A physical store is limited by its physical space. As it grows, a physical store’s owner will find themselves in need of more space for customers or stock. While growth is a sign of the store’s prosperity, moving to a larger location is costly, time-consuming, and financially risky. Online stores, however, do not have this problem. Product fulfillment services often offer storage solutions for owners who wish to keep increasing amounts of stock, meaning it’s near-impossible for an online store to “outgrow” its space. This unrestrained growth is incredibly beneficial to a small business.

Product Fulfillment Services and Customer Satisfaction

Face to face interaction with customers is key in a physical store, instilling confidence in the purchase and increasing the likelihood of repeat business. Customer service is also vital for online storefronts, but owners will find the needed service looks a little bit different. Customers who buy online look for products with prompt delivery at reasonable shipping costs, and Product fulfillment services make it easier than ever for online businesses to meet these expectations. Teams of logistics experts handle shipping, setting fair prices, packaging orders, offering great tracking options for owners and customers alike, and delivering on time.

Product Fulfillment Services and Reverse Logistics

Making sure a customer is completely satisfied with their purchase is a job that doesn’t necessarily end when the package is delivered. In the case of a return, product fulfillment services will provide printable return labels for the customer, making it as easy as possible for them to get the product back to the distribution center. Once returned, the service’s quality control team will inspect the product, provide any needed repairs, and return, replace, or reimburse as needed. Many services also offer disposal, allowing customers to ship products back for environmentally safe scrapping.

Online businesses can thrive in an ever-growing marketplace with the growth accommodation, customer service, and reverse logistics management product fulfillment services provide. With many advantages over physical stores, they’re an option any beginning business owner needs to consider.

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